LAURA SCHOOLING
Laura has built a career helping businesses grow revenue by solving marketing and operational challenges. Coming up during the first dot-com wave taught her that change is a constant, and every successful business must continue to evolve.
Schooling served as CMO of Jumpstart Automotive Group in San Francisco, and held senior management positions at Hearst Digital Media and Condé Nast in New York. She started her career on the editorial side as a music journalist and lifestyle editor.
EXPERTISE
Project 307 is often brought in when a company or team is in transition—when it is critical to quickly grow and pivot without destabilizing the organization.
We offer savvy external perspective and are uniquely able to provide unbiased consultation, focus on future growth, and navigate multiple points of view to build unity between departments and leaders.
HERE ARE A FEW AREAS IN WHICH WE THRIVE:
Organizational change
We work with you to understand the optimal structure for your marketing organization, helping to right-size it and fill it with the highest-performing team.
- People analysis
- Training suggestions
- Organizational structure
- Recruiting assistance
Agency consultation
We help brands understand what agency structure will best suit their organization. We look at which functions should be brought in house, where can agencies provide the most value, and how agencies can be effective partners.
- Organizational structure, need analysis
- Agency consultations (existing agencies)
- Agency search and evaluation (new agencies)
brand Positioning
We identify where brands (B2C and B2B) can win—whether it’s a re-branding, a product launch, or a fresh analysis of the master brand.
- Research and data analysis
- Marketplace assessment
- Internal sales and marketing consultations
- External client interviews
Fractional Executive
When you need someone at the helm of a top-priority project—to get it off the ground or turn it around. We seamlessly plug in with all company stakeholders and steer the project like it was our own.
- Full-services management
- Specialty resources, dependent to
the project
A FEW WORDS FROM OUR CLIENTS:
“One of the first things I did when I joined IMAX was call Laura. I had several projects that needed course correction, and Laura was able to come in and take the lead.”
JL Pomeroy CMO, IMAX Corporation
“Laura was one of my best hires ever. She mastered the art of connecting people internally to integrate multiple channels/platforms and tell our value proposition to all. I work with her every chance I get.”
Nick Matarazzo President, Hearst Autos
“Laura is on speed dial and speed text. Her guidance has given us the structure and confidence to grow.”
Sarah Cowperthwaite President, JumpLine Group
"Laura is the best kind of collaborator: a team-builder, a strategic provocateur, and a loyal advocate. She not only identified our company as a flexible, capable partner, she also set us up for success by 1) high-level thinking and planning, 2) paving the way with clear communication, 3) complementing our capabilities with insider stewardship, and 4) hands-on collaboration and positive attitude. If Laura signs on, you know it will be led with passion and genuine care. I look forward to many more opportunities for partnership in the future."
Adam Katz Co-founder, IMPRINT Projects
“Laura’s impact on my business did not stop with the project. Her intellectual curiosity, and natural connectedness has led to additional thoughts on how to evolve my business…no price can be put on that.”
Jeff Lundwall Managing Partner, Lundwall Group